Fashion Fights Coronavirus: Designers Create Masks, Hospital Gowns and More to Fight Pandemic
Click here to read the full article.
Many of the world’s fashion designers and brands have had to halt everyday operations due to the coronavirus pandemic — but now, several firms are reallocating resources to fight the virus’ spread.
As COVID-19 cases have sharply increased, affecting 425,600 people and causing 19,301 deaths globally as of March 25, so too has the need for essential resources, such as masks, hospital gowns and hand sanitizer.
More from WWD
Fashion designers including Christian Siriano, Brandon Maxwell and Michael Costello are coming in to help fill that gap, mobilizing their teams to produce supplies needed by health-care workers and COVID-19 patients.
Larger companies, such as LVMH Moët Hennessy Louis Vuitton, Kering, L’Oréal and Coty are also pitching in, having their factories produce hand sanitizer to distribute free of charge to health authorities.
Other initiatives are being set up nationwide calling on professionals such as set designers, photographers, nail technicians and hair stylists, among others, to donate their unused masks or gloves to hospitals in need.
Here, WWD compiles the ways that fashion designers and brands are pitching in to fight the COVID-19 pandemic.
Alice + Olivia
Alice + Olivia designer Stacey Bendet revealed in a March 21 tweet that the brand is producing masks that it will donate to hospitals in New York.
Allbirds
Allbirds has donated $500,000 in shoes to health-care workers across the country. The brand is also offering a buy-one-give-one option to customers who wish to be a part of the donation initiative.
Brandon Maxwell’s team is researching the appropriate medical textiles to make gowns for hospital doctors and nurses treating COVID-19 patients. He also aims to create medical grade masks and gloves as more information on manufacturing these supplies becomes available.
“It is important for us to come together now not only for each other, but most importantly for the communities that rely on us,” he wrote in a March 21 Instagram post.
Christian Siriano and his team of seamstresses are working to produce protective masks for New York City hospitals after the fashion designer reached out to New York Gov. Andrew Cuomo on March 20 asking how he could help.
The designer and his team are aiming to produce 1,000 masks in a few days. He also aims to create gowns for hospital workers, but is waiting to receive the legal requirements on what medical staffs are permitted to wear.
“I really think that if anybody still has team members who are sewing or who can sew, especially in New York, we could make a few hundred a day,” he said. “There are only so many people who work in a hospital. Fashion could really change everything in a week. Look, we have nothing else to do right now. Nobody is buying clothes so what can we do? I hope that everybody can pitch in.”
Read More: Fashion Industry Leaders Raise Funds to Fight COVID-19
Coty Inc.
The beauty company is producing hand sanitizer at some of its manufacturing sites to distribute free to medical and emergency services.
Crocs
The shoe brand has launched a giveaway initiative where it is giving free pairs of shoes to health-care workers. These individuals can take part in the initiative through the brand’s web site, which will begin accepting requests at noon each day while supplies last.
Crocs is also donating 100,000 shoes to health-care facilities across the country.
Eileen Fisher
Eileen Fisher has partnered with Rep. Carolyn Maloney (D-N.Y.) and the Economic Development Corporation to produce medical gowns, masks and other essential supplies for health-care workers.
Estée Lauder Cos.
The beauty company is reopening its Melville, N.Y. manufacturing facility to produce hand sanitizer to health-care workers.
Eugenia Kim
Accessories designer Eugenia Kim is working with her factories in Taiwan to manufacture disposable masks, surgical masks and N95 masks.
Gladson
The New York-based upscale fabric manufacturer is offering medical-grade cotton fabric to sewers, tailors and designers to produce one million masks. Among the brands that have already committed to producing masks with the cotton are Dara Lamb in New York City and Mark Allen Clothiers in Providence, R.I.
Hanes
Apparel company Hanes is retrofitting some of its facilities to produce protective masks, according to a statement the brand released on March 22 on Instagram.
Hickey Freeman
The company’s factory in Rochester, N.Y., has started to create protective face masks for the medical staff at Rochester General Hospital after the medical center reached out to the company for help. The factory, which had been closed as a result of the virus, produced 1,400 masks on the first day on March 23, and has 3,000 pieces cut for production later this week.
Inditex
Inditex, the parent company of Zara, is transitioning its production sites to manufacture protective gowns. It has also secured masks for the Spanish government through its supply network with China.
The luxury group stated on March 22 that its brands Balenciaga and Saint Laurent plan to manufacture masks for health-care workers. Kering has also purchased 3 million surgical masks that it will import from China to distribute to French health services.
Gucci has also worked with its supply chain to donate 1.1 million surgical masks and 55,000 medical gowns to health-care professionals in the Tuscany area in Italy.
L’Oréal
L’Oréal has launched an initiative in Europe to fight COVID-19. Its brands La Roche-Posay and Garnier will produce hand sanitizer to donate to French and European hospitals, nursing homes and pharmacies.
LVMH Moët Hennessy Louis Vuitton
The luxury conglomerate announced on March 15 that it will be manufacturing hand sanitizer at all of its perfumery and cosmetics production facilities, which will be distributed to French health authorities.
The company later revealed it is also delivering 10 million masks in France after securing an order with a Chinese supplier.
Mask Crusaders
A Mask Crusaders initiative has popped up in large cities across the nation, including New York City, Chicago, Los Angeles, Seattle and Boston, among others, which helps distribute donations of masks and gloves to hospitals in need.
The initiative is calling on creative professionals, such as photographers, set designers, makeup artists, hair stylists and nail technicians, as well as others who have unused masks or gloves to donate their supplies through its online form, which matches those individuals with health-care professionals.
Michael Costello
Los Angeles-based fashion designer Michael Costello and his team are producing 20,000 protective masks for health-care workers, first responders and hospitals in the city. He has designed a cotton-nylon blend protective mask with 70 to 74 percent air filtration effectiveness, according to the brand.
“For the first couple of days of this emergency I, like many others, felt frustrated and helpless just sitting at home,” Costello said in a statement. “I realized that even if I couldn’t do what I wanted as a designer I should do what I can to help others that keep our community safe.”
Nicole Miller
New York-based fashion designer Nicole Miller is using her company resources to produce protective masks and hospital gowns.
Prabal Gurung
Designer Prabal Gurung revealed on Instagram on March 23 that his team is working to finalize a plan to produce essential supplies for health-care workers.
“As a brand that produces over 90 percent of our collections in New York, our goal is not only to fill the void of critical PPE, but to mobilize our domestic partners, revitalizing U.S. producers and suppliers,” he wrote.
The design house is manufacturing 80,000 medical overalls and 110,000 masks at its Montone, Italy, factory to distribute to health-care workers. This comes after the Italian government closed all nonessential manufacturing activities in the country until April 3.
Read more on COVID-19 here:
19 Fashion and Beauty Brands Donating to Fight COVID-19
These Celebrities Are Raising Funds to Combat Coronavirus
Designers At Home: How They’re Staying Entertained
WATCH: Stella McCartney’s Fall 2020 Runway Show
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
