Falcons to market brand in Germany as NFL expands global program

The Atlanta Falcons will get the opportunity to grow their brand in Germany now that the NFL has officially expanded its Global Markets Program, the league announced on Tuesday.

The Falcons are one of 21 teams to get access to 14 markets across the globe as the NFL attempts to grow its popularity beyond the United States.

Atlanta is one of five teams getting a marketing push in Germany. The Tampa Bay Buccaneers, Carolina Panthers, Kansas City Chiefs and New England Patriots were also added as part of the NFL’s expansion.

The Falcons even gave a shout out to an Atlanta Falcons Germany fan club member, having offensive lineman Chris Lindstrom surprise him with the news on Tuesday. Watch the call below, as shared by the team’s Twitter account.


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Story originally appeared on Falcons Wire