Falcons to market brand in Germany as NFL expands global program
The Atlanta Falcons will get the opportunity to grow their brand in Germany now that the NFL has officially expanded its Global Markets Program, the league announced on Tuesday.
The Falcons are one of 21 teams to get access to 14 markets across the globe as the NFL attempts to grow its popularity beyond the United States.
Announcing the expansion of the NFL’s Global Markets Program!
21 teams across 14 markets now have access to grow their fan bases around the world in long-term strategic effort to enable clubs to build their brands globally. pic.twitter.com/8GNbM0Ph7B
— NFL (@NFL) May 23, 2023
Atlanta is one of five teams getting a marketing push in Germany. The Tampa Bay Buccaneers, Carolina Panthers, Kansas City Chiefs and New England Patriots were also added as part of the NFL’s expansion.
The Falcons even gave a shout out to an Atlanta Falcons Germany fan club member, having offensive lineman Chris Lindstrom surprise him with the news on Tuesday. Watch the call below, as shared by the team’s Twitter account.
With our announcement to market in Germany, we had to give @ATLFalconsGER a pleasant surprise from @C_Lindstrom63! pic.twitter.com/IfeMZz5xln
— Atlanta Falcons (@AtlantaFalcons) May 23, 2023
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