European Tour sells naming rights for the circuit, to be called DP World Tour in 2022 season
The European Tour has a new name.
Beginning with the start of the 2022 season, its 50th year of existence, which begins at the Joburg Open in South Africa, from November 22-25, it will be known as the DP World Tour.
As a result of the title sponsorship, total prize money will exceed the $200 million mark for the first time (including majors and WGC’s and $140 million without them), with a new minimum prize fund of $2 million for all tournaments solely sanctioned by the DP World Tour. In addition, the DP World Tour Championship, the season finale and final Rolex Series tournament of 2022, will become the first European Tour event in history outside the majors and WGCs to feature an eight-figure prize fund ($10 million).
In 2022, the DP World Tour will feature a minimum of 47 tournaments in 27 different countries, including new tournaments in the UAE, Japan, South Africa and Belgium and an expanded Rolex Series comprising five events: the Abu Dhabi HSBC Championship, the Slync.io Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship and the season-ending DP World Tour Championship.
For the first time, it will also feature three tournaments co-sanctioned with the PGA Tour – the Genesis Scottish Open, as well as the Barbasol Championship and the Barracuda Championship taking place in the United States – as a result of the “Strategic Alliance” between male professional golf’s two leading Tours.
DP World, a provider of global smart end-to-end supply chain and logistics solutions headquartered in Dubai, first became associated with the European Tour as sponsor of its Race to Dubai in 2009, before the Rolex Series event was renamed the DP World Tour Championship in 2012. It was in this year that DP World became the tournament’s title partner. DP World then became an official partner of the European Tour in 2015.
“The DP World Tour is a natural evolution of our decade-long partnership, and the presence of ‘World’ in our new title better reflects our global reach.,” said Keith Pelley, chief executive of the European Tour group.
Added Jay Monahan, Commissioner of the PGA Tour and board member of the European Tour: “Our respective Tours are positioned to grow – together – over the next 10 years faster than we ever have at any point in our existence, and today’s announcement is another point of proof in those efforts.”
To view the full 2022 schedule, please click here.
