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The Houston Texans may be struggling with the win-loss column, but the club may not have any trouble when it comes to their bottom line by the middle of the decade.
According to new data from Bookies.com, the Texans are projected to be the fifth-richest team in the NFL with predicted revenue of $671,670,000. The Texans’ revenue for 2020 was $530,000,000.
How the predictions were manifested was by taking a look at NFL earnings by franchise from 2012-20 as provided by Forbes’ data. The data included all revenue streams, and the amounts are published by each organization in their annual accounts.
Considering where the Texans are with no new stadium or practice facility on the horizon to bump up their net worth, the jump in revenue is intriguing. Currently, the Texans don’t have any star power; DeAndre Hopkins and J.J. Watt are gone, and Deshaun Watson may soon follow. With the Texans’ regression in on-field success, their presence is contracting to be more regional. If the Texans are to start having on-field success again that can generate national interest, it will be up to new general manager Nick Caserio to build a winner. So far, almost everyone likes Houston’s chances to finish with the worst record in the NFL in 2021.
So if the Texans become one of the fifth-wealthiest teams and it isn’t necessarily because of the on-field product, then it would have to be from new team president Greg Grissom’s ability to generate new revenue streams, which will be challenge now that COVID-19 is tapering off.
“There’s a lot of adjustment,” Grissom told reporters on May 10 at the team’s charity golf classic. “The pandemic’s changed everything for all of us. Looking at different things, from the way our business works and how we can adjust from season ticket members to the way we do game day to everything that goes into the business side of the organization.
“I think, again, 2021 is just about getting it back going again and kind of adjusting to everything, getting people used to coming to football games again, tailgating on Sundays and having those experiences that we all know and love and then kind of get back as we move forward on how we can build and continue to grow like we always have done.”
Chairman and CEO Cal McNair has expressed his confidence in Grissom’s ability to use his extensive relationships and keep his eyes downfield in a business sense.
“Greg’s extensive industry knowledge is evident by the meaningful relationships he continues to develop with our partners, our community and Texans teammates,” McNair said. “While going through the interview process, Greg’s intentional, forward-thinking approach showed an authenticity and commitment to championship-caliber excellence that made him the ideal choice to take on this role.”
If the Texans can also be one of the top-five winningest teams in the same span, Houston sports fans will rejoice.