The New E.L.F. xx Jen Atkin Collection Is the Best Collab We’ve Seen In a Hot Minute

Mia Maguire
·1 min read

With an impressive client roster including celebrities like Chrissy Teigen, the Hadids, Kim Kardashian, and Kendall Jenner, bona fide hair master and entrepreneur Jen Atkin knows a thing or two about not only good hair, but also how to launch excellent products to match. The celebrity hair stylist launched her hair care line, OUAI back in 2016, and the luxe brand has already amassed quite the cult following in the few years since. Now, Atkin has teamed up with affordable beauty brand e.l.f. to launch the limited edition e.l.f. xx Jen Atkin collection, which is now live and shoppable.

The seven piece collection is chock-full of elevated daily

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