Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad

Gina Martinez
Time
Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad
Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad

Despite the backlash in the wake of Nike’s endorsement deal with Colin Kaepernick, the sportswear company has reported a 31% increase in sales.

Nike sales grew 31% from Sunday through Tuesday over the Labor Day holiday this year compared with the previous year, according to Edison Trends.

On Sept. 3, Nike debuted their new campaign featuring the former San Francisco 49ers quarterback, who sparked the wave of NFL national anthem protests against racial inequality last year.His actions enraged many, leading Kaepernick, who is currently an unsigned free agent, to claim he has been blacklisted by NFL leadership. Nike followed up on Wednesday, releasing an ad featuring Kaepernick, which aired during the NFL season opener on Thursday.

After the announcement, many Nike customers blasted the decision on social media. Some filmed themselves destroying Nike products and claiming they will boycott the company.

But Nike’s decision to team up with the controversial activist does not seem to have hurt its bottom line. According to Market reports, online sales have increased.

President Trump, who has been a very vocal critic of players kneeling during the anthem, weighed in on Nike’s endorsement deal Friday, questioning the company’s decision.

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