Let's be real here: Would it really feel like the start of a new season if there wasn't a new hair color trend with a whimsical name tied to it swirling around the web? Because I personally think not.
This year, like clockwork, we bring you the chosen hue for fall 2017: "Cream soda." Refinery29 talked to Los Angeles-based hairstylist, Sunnie Brook, who confirmed it's the color all of her clients are asking for this season. (For the record, her roster includes the likes of Hailey Baldwin, America Ferrera, and Claire Holt, to name a few.)
Straddling the line between brunette and blonde (albeit more so the latter), Brook describes the shade as having "beige brown and warm gold tones to it," and says the hue can be easily adapted for both blondes or brunettes. Part of what makes it such an appealing shade is its face-brightening effect from the golden highlights, which impart that natural "lit-from-within" look everyone and their mother covets. And because you're not aiming for an all-over blonde with this color, you're bypassing much of the damage caused from bleaching your hair.
So there you have it, folks: Pumpkin spice may have been last year's hair color beat, but there's no denying cream soda is taking over — and I even have the 'grams to prove it. (Other colorists have been painting their client's strands shades of cream soda, too.) Peep the looks below and tell me it doesn't make you want to make a color appointment, ASAP.
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