NASCAR and Stanley Black & Decker, the world’s largest tool company and a leader in outdoor equipment, announced Friday that Craftsman will return as the title sponsor of the NASCAR Truck Series beginning in 2023. After serving as the series’ title sponsor from its inception in 1995-2008, the NASCAR Craftsman Truck Series will make its homecoming at Daytona International Speedway on Feb. 17, 2023.
In addition to the Truck Series title sponsorship, Stanley Black & Decker will further expand its presence in the sport, entering into a multi-year partnership designating the company and its iconic brands as the “Official Tools Partner of NASCAR” and “Official Tools” of all NASCAR-owned and operated tracks.
“We celebrate the return of the NASCAR Craftsman Truck Series with our customers, distribution partners and employees,” said Doug Redpath, President of Hand Tools, Accessories and Storage for Stanley Black & Decker, in a statement. “From proud homeowners and homebuilders to auto enthusiasts and master mechanics, Craftsman has been the brand generations have trusted to get the job done.
“The Truck Series represents authentic, bold and proud drivers and fans, which embody the same characteristics of our Craftsman brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history.”
NASCAR Cratsman Truck Series title sponsorship includes exclusive brand integrations on vehicles, crew uniforms, tracks and more in addition to the branding of the Triple Truck Challenge and Championship Race entitlement. It will also serve as a platform to support the launch of new products, amplify seasonal promotions, and highlight the many ways Craftsman is building pride.
Craftsman replaces Camping World as Truck Series sponsor.