Cowboys’ Dak Prescott, Dez Bryant go in on joint business venture in fitness
Dak Prescott is making a connection with former Cowboys wide receiver Dez Bryant one more time. This time, though, it’s in the world of business and in particular, high-tech smart gym equipment.
Prescott and Bryant have joined forces (and wallets) with Cowboys players of the past and present by becoming early investors in OxeFit, a Plano-based startup developing AI-powered exercise gear. Jason Witten and Blake Jarwin are also on the investment team, along with Broncos wideout Demaryius Thomas, it was announced Wednesday.
The company disclosed that it had raised $12.5 million, though it is not known how much the players’ group added to that figure.
OxeFit is set to debut its fitness equipment later this year and is expected to compete in the same category as devices like Peloton, Tonal, and Mirror, using physical equipment and software that are connected to one another via a network. The company will use tech tools to track “performance and muscle metrics through motion, providing advanced coaching” directly through the platform, according to OxeFit.
Aimed at elite athletes, fitness clubs, and rehab centers, the gear will combine robotics and artificial intelligence to aid in strength training.
“As a professional athlete currently rehabbing from a significant injury, I see the unbelievable opportunity OxeFit affords athletes and their physicians and trainers to cater activities to their specific needs,” Prescott said in a statement. “I believe OxeFit will change how athletes build strength and rehab from injuries.”
The company says users will also be able to “compete virtually” with each other and even professional athletes online.
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