Conor McGregor signs six-fight extension with UFC, new whiskey brand will get placement on mat

Kevin IoleCombat columnist
Ex-featherweight and lightweight champion Conor McGregor signed a six-fight contract extension with the UFC. (Getty Images)
Ex-featherweight and lightweight champion Conor McGregor signed a six-fight contract extension with the UFC. (Getty Images)

There was a lot of talk after Conor McGregor pocketed nearly $100 million for fighting Floyd Mayweather last year that he’d never fight again. Not only is he going to fight Khabib Nurmagomedov at T-Mobile Arena in Las Vegas for the lightweight title on Oct. 6 at UFC 229, he’s going to be around for a while after that.

UFC president Dana White confirmed an ESPN report that McGregor had signed a six-fight extension with the promotion. As part of the deal, McGregor’s new whiskey brand will get a spot on the mat whenever he fights.

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It’s huge news for the UFC, which for a variety of reasons has lacked that signature star who could sell large numbers of pay-per-views and who commands worldwide media attention. Ronda Rousey retired after back-to-back losses, Jon Jones has been suspended for the last year and McGregor hasn’t fought in the UFC since winning the lightweight title from Eddie Alvarez in New York on Nov. 12, 2016, at UFC 205.

During the news conference to promote the Nurmagomedov fight, McGregor spoke several times of his love of fighting. He’s been on the Forbes list of the highest paid athletes for the last two years, and doesn’t need to fight again to make a living.

“I came back for the love of fighting and the love of war,” McGregor said. “In this one, I’m going to truly, truly love putting a bad, bad beating on this little glass-jaw rat.”

He made his presence known loudly Thursday in a remarkable performance in which he showed his quick wit and ability to market a fight.

White, who had been among those who questioned whether McGregor would ever fight again after earning an $85 million guarantee to box Mayweather last year, was predictably ecstatic while speaking to ESPN about McGregor’s extension.

It’s not hard to do a deal with Conor McGregor because we know what he’s worth.

Six fights should keep McGregor around for at least two more years. Terms of the deal were not announced.

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