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Clemson QB D.J. Uiagalelei signs NIL deal with Dr. Pepper to appear in 'Fansville' commercials

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Clemson quarterback D.J. Uiagalelei will be a part of Dr. Pepper’s “Fansville” ad campaign during the upcoming college football season.

Dr. Pepper announced its partnership with Uiagalelei on Wednesday, officially making him the first active college athlete to participate in the commercials. The “Fansville” commercials, which feature the lives of rival fans in a fictional town, are going on their fourth year.

The company said that Uiagalelei will be the only college athlete participating in the campaign with other “top talent” being revealed later in August. Financial terms for the deal were not disclosed.

“We’re thrilled to have D.J. on board for one of Dr. Pepper’s most exciting campaigns of the year,” said Andrew Springate, Dr. Pepper’s chief marketing officer.

Added Uiagelelei: “It’s been a blast teaming up with Dr. Pepper on this year’s ‘Fansville’ campaign.”

Uiagalelei told ESPN that he taped multiple commercials last month, the first of which will premiere on Aug. 23.

This is the second NIL deal for Uiagalelei, who previously partnered with Bojangles, a fast-food fried chicken chain based in Charlotte.

At ACC Media Days, Uiagalelei said he signed with a marketing agency to help him navigate the NIL opportunities available to him.

“The whole idea of that was to make sure my goal is I want to be a student-athlete. So school comes first. I want to graduate. I want to be a football player second. I want to make sure all my focus is on those two. In my off time I can have people worry about my branding, NIL and stuff like that. That's how I'm treating the NIL,” Uiagelelei said.

(via Dr. Pepper)
(via Dr. Pepper)

Uiagalelei is among Heisman Trophy favorites

Uiagalelei is entering his first season as Clemson’s starting quarterback but is among the betting favorites to win the Heisman Trophy. Uiagalelei is listed at +1100 to win the Heisman at BetMGM, trailing only Oklahoma QB Spencer Rattler at +800. Alabama QB Bryce Young — another college athlete who has been active in NIL deals — is also listed at +1100.

Uiagalelei started two games for Clemson in 2020 when Trevor Lawrence was sidelined with COVID-19. In a double-overtime loss at Notre Dame, Uiagalelei threw for 439 yards and two touchdowns. He also threw for 342 yards in a win over Boston College. Overall, Uiagalelei threw for 914 yards and five touchdowns last fall. He also rushed for four scores.

Clemson will open up its season against Georgia on Sept. 4 in one of the biggest matchups of the year.

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