Chiefs WR JuJu Smith-Schuster mercilessly trolls James Bradberry for Super Bowl holding penalty

Philadelphia Eagles cornerback James Bradberry responded to his pivotal Super Bowl LVII holding penalty with class and accountability. That didn't stop the player he was flagged for holding from going for the jugular two days later.

Kansas City Chiefs wide receiver JuJu Smith-Schuster, a newly minted Super Bowl champion, celebrated Valentine's Day on Tuesday by posting a card featuring Bradberry and a brutal message: "I'll hold you when it matters most."

Reactions to the tweet were a bit mixed. Former Chiefs wide receiver Tyreek Hill enjoyed it, while Bradberry's teammate A.J. Brown was less of a fan, to put it lightly.

Brown's response was strong enough that it drew a response from Smith-Schuster, who basically tried to shrug it off.

If, for some reason, you're not familiar with the ending of Super Bowl LVII, the context here is that Bradberry indeed held Smith-Schuster when it mattered most.

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With 1:54 remaining in the game and the scored tied 35-35, the Chiefs found themselves in a situation where a first down would almost certainly give them a win. The Eagles only had one timeout left and the Chiefs had a 3rd-and-8 at the Eagles' 15-yard line. One more first down would allow Kansas City to almost entirely run out the clock and kick a chip-shot field goal.

The Eagles seemingly got a reprieve when Patrick Mahomes' pass to Smith-Schuster fell incomplete on the ensuing play, but then the officials called Bradberry for holding Smith-Schuster, a penalty that gave the Chiefs an automatic first down. Replay showed said holding to be ... a bit light.

To say the penalty was controversial is a massive understatement. Social media immediately melted down over what it saw as an iffy penalty ending a great game. The usual talking heads immediately pounced on the moment for endless commentary fodder. Philadelphians either started sharpening knives or retreated into darkness.


Funnily enough, the most measured reaction came from Bradberry, who obviously wasn't happy about his new place in history, but still copped to the penalty after the game

“I was hoping [the referee] would let it go, but of course, he’s a ref [and] it is a big game — and it was a hold,” Bradberry said. “So they called it.”

Bradberry posted a cryptic tweet soon after Smith-Schuster's post on Tuesday as well.

The Eagles as a whole had a measured response to what will likely be the most painful loss of their lives, but Smith-Schuster's post just confirms that basic fact of life that it's much better to be the victor than the loser.

GLENDALE, ARIZONA - FEBRUARY 12: James Bradberry #24 of the Philadelphia Eagles is called for holding against JuJu Smith-Schuster #9 of the Kansas City Chiefs during the fourth quarter in Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona. (Photo by Sarah Stier/Getty Images)
James Bradberry held JuJu Smith-Schuster. It'll be a while before he's allowed to forget it. (Photo by Sarah Stier/Getty Images)