Chicago Fire FC arrive as part of major rebrand

Joe Prince-Wright

Say hello to Chicago Fire FC.

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That’s right. Chicago Fire Soccer Club (SC) is no longer, as the Major League Soccer franchise in the Windy City has been rebranded.

With the team moving downtown to be based at Soldier Field for the 2020 season, under new ownership and plenty of changes going on, a new logo and slightly different name has now arrived.

Many were calling for the Fire part of their name to be removed, but that has remained as the team which arrived in MLS in 1998 revealed why it has decided to rebrand itself.

“Chicago Fire FC’s badge honors the founding legend of Chicago itself. After the Great Fire of 1871 razed the city to ashes, the people of Chicago stood on still-scorched earth and resolved to rise again.

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