The Edmonton team in the CFL has chosen its new nickname: the Elks.
The former nickname was the source of controversy and ownership decided last year to move on from it.
“This was a process that originally began back in early August of 2020 with an initial discussion around the possibilities,” Elks President Chris Presson said in a release. “Thanks to our wonderful fans and partners across the board for their input, dialogue, and debate. Re-branding a team is hard. Re-branding a team with 100 years of history is even more challenging and we worked hard to meld that history with something new and meaningful.”
And on Tuesday, the Edmonton Elks were born … along with helmets and merchandise.
A rival from Alberta fired the first shot:
Now all that has to happen is for the CFL, which scuttled its 2020 season due to the COVID-19 pandemic, to play football in 2021.
Now about that NFL team in Washington …