This special presentation from Centri Business Consulting comes from Benzinga’s Virtual Cannabis Capital Conference that took place on October 15. Click here for more coverage of this event with presentations from some of the top CEOs, investors and lenders in the cannabis space.

At last week’s Benzinga Cannabis Capital Conference, Managing Partner at Centri Business Consulting Michael M. Aiello moderated a panel discussion on the topic of technology as a game-changer for cannabis consumers.

Centri Business Consulting focuses on accounting and advisory services for the cannabis industry.

“When I think about technology, the first thing that usually comes to mind for me is the company. And I start thinking about enhancing quality and consistency,” said Aiello. “But again, today is about the consumer. And I’d say if that’s important to the business, isn’t that also extremely important to the overall customer experience? And of course, the answer is yes.”

New Technologies

Aiello started the discussion by asking the panelists to discuss some new technologies that are affecting both their business and customers.

CEO & President of Pineapple Express (OTC: PNPL) Shawn Credle shared how his company uses geo-tracking to provide two-hour delivery.

“We are geo-locating folks whether you are in Venice Beach or West Hollywood, that truck is geo-tracked to your location,” Credle said. “So once you go to our website and put in your zip code, wherever you are, that mobile dispensary is basically in our vehicle somewhere rotating around your area. You won’t see perhaps what someone else sees way across the city because you’re geo-tracked to that specific vehicle. Once pinged that driver is notified and that’s how we can get to you in under two hours.”

Tracking Quality

Consumer behavior has changed significantly over the years. As technology continues to advance, consumers have shifted their focus towards convenience, information, and accessibility.

“Consumers are wanting to order online more now,” said Brian Cissell, Senior Solutions Architect at 365 Cannabis. “Being able to access that not only from a website but from phone apps, ordering from the comfort of their own home or wherever they’re at.”

He continued to say that when consumers utilize these online platforms, they want to look up past order history as well as pull up the specifics of a product. Some specifics being the lineage and heritage of the strain of the flower that they’re looking to purchase.

In addition to product accessibility, the panelists also discussed the technology they use to provide quality-assured products to their customers.

“With our software, we have processes to where if something doesn’t pass a quality control test, no matter where it is in the product, we can actually stop the whole lane of that batch no matter where it’s at,” said Cissell. “All to prevent inferior products from ultimately ending up to a customer.”

Photo by Jake Gard on Unsplash

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