Central Florida boasts run to 'national championship' was worth over $170M in exposure

Dr. Saturday
Central Florida players celebrate after the Peach Bowl NCAA college football game against Auburn, Monday, Jan. 1, 2018, in Atlanta. Central Florida won 34-27. (AP Photo/John Bazemore)
Central Florida players celebrate after the Peach Bowl NCAA college football game against Auburn, Monday, Jan. 1, 2018, in Atlanta. Central Florida won 34-27. (AP Photo/John Bazemore)

At the very least, you have to applaud Central Florida’s persistence in claiming a national title from the 2017 season.

The school posted an article to the athletics website Friday touting the value of the final three games of the team’s “national championship” season. UCF was the only team that finished the college football season undefeated but was not invited to the College Football Playoff, which was won by Alabama.

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UCF cites a Joyce Julius and Associates report that said the team’s final three games — against South Florida, Memphis, and the Peach Bowl against Auburn — earned the school over $171 million in exposure.

The report combines the exposure the school gained from its games being on TV and the accompanying coverage on sites like Yahoo Sports and newspapers and magazines. Interestingly, the combined exposure for UCF’s entire season was said to be over $200 million, meaning the “exposure” numbers for teams outside of the Power Five conferences are relatively pretty paltry during the regular season.

UCF held a parade at Disney World after beating Auburn and is recognizing the season with a national title banner. And there are even license plates touting the achievement available in the state of Florida.

All of the crowing is a disservice to the school, according to ESPN analyst Kirk Herbstreit.


Alas, Herbstreit isn’t running the marketing department at UCF. Claiming a national title — whether official or not — is clearly getting UCF attention. They shouldn’t stop.

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Nick Bromberg is a writer for Yahoo Sports.

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