CBS’ Super Bowl production to have Nickelodeon-themed content

Barry Werner
·2 min read

Those who loved CBS and Nickelodeon’s first tag-team on the NFL will be thrilled to hear it is going to happen again.

The first combo came during the Chicago Bears-New Orleans Saints game was met with astounding success. So, what better time to give it a go than on America’s biggest sports day.

Nickelodeon and the network broadcasting the game between the Kansas City Chiefs and Tampa Bay Buccaneers at Raymond James Stadium on Feb, 7 are partnering on the “Nickelodeon Super Duper Super Bowl Pregame Spectacular.”

The half-hour pregame special is hosted by Gabrielle Nevaeh Green and Lex Lumpkin and will feature Super Bowl fun facts, “Nick-ified” season highlights, and predictions of this year’s winning team with help from special guests.

The Nickelodeon Super Duper Super Bowl Pregame Spectacular will premiere Feb. 5, at 8 p.m. (ET/PT), on Nickelodeon, with an encore Saturday at 10 a.m., 4:30 p.m. and 9 p.m., and Feb. 7, at 8:30 a.m., 11 a.m. and 2:30 p.m. (all times ET/PT).

“We are thrilled to continue our collaboration with Nickelodeon and build off the success and overwhelming positive response from the production of the NFL Wild Card Game on Nickelodeon,” said Sean McManus, chairman, CBS Sports. “The ‘Nick-ified’ elements in our pregame and halftime programming, along with the second screen digital and social highlights, will be the perfect complement to CBS Sports’ first-class broadcast of Super Bowl LV.”

Some more of the details:

  • @NFLonCBS, @CBSSports, @Nickelodeon and a variety of NFL social handles (e.g., @NFLUp, @TheCheckdown) will post Nick-themed highlights and moments from Super Bowl LV, with voiceover commentary from play-by-play announcer Noah Eagle and Nickelodeon star Gabrielle Nevaeh Green (Engle and Green were broadcasters on the Nickelodeon Bears-Saints game during Wild-Card Weekend).

  • The Super Bowl Today will feature a special sports-themed segment of Nickelodeon’s Unfiltered game show, hosted by Jay Pharoah. Nick stars Green and Lumpkin will try to guess the identity of one of NFL’s biggest stars from Super Bowl LV, who is virtually disguised behind an animated 3D filter and voice changer.

  • CBS Sports analyst Nate Burleson will recap the “slime-lights,” highlights from the first two quarters of the Super Bowl that have been “Nick-ified” with original on-field graphics and filters, during halftime on CBS (Burleson was a commentator on the Nickelodeon game during Wild-Card Weekend).

  • NFLNickPlay.com will serve as a second screen experience for kids and families on game day, where users can engage with polls, trivia, games, and more.

Second screen content from Nickelodeon will also be available while fans watch the game on CBS. Social media accounts @Nickelodeon, @NFLonCBS and @CBSSports and NFL handles will feature Nickelodeon football highlights before and during the game. Interactive content, including polls, trivia and games, will be available at NFLNickPlay.com.