New cannabis delivery service enters ABQ market

Feb. 3—Scott Prisco is an entrepreneur at heart.

And Prisco's most recent idea — which has since turned into a full-on company based in Albuquerque — may be a boon for Albuquerque's cannabis industry.

Prisco, 27, earlier this month launched a cannabis delivery service that brings products from local dispensaries to the doorsteps of pot-loving customers.

The company, called Priscotty, has partnered with more than a dozen local dispensaries — including legacy operator Pecos Valley Production and a host of newcomers — to offer delivery services in the Albuquerque area, something Prisco says is a market ripe for growth.

"We want to be that trusted source in the delivery business," Prisco said. "You know what you're getting when you get Priscotty — you're getting transparency, you're getting professionalism, you know our service will be of the highest quality."

Priscotty's software integrates with that of the local dispensaries it's partnered with, Prisco said. That means customers can head to the website of a dispensary — for instance, Canvas Organics — and order products to be delivered directly from there.

The way Priscotty makes money through its partnership with dispensaries, Prisco said, is by charging those dispensaries a percentage of a delivery purchase. Dispensaries then pass on a delivery fee to customers in a similar fashion to DoorDash or Uber Eats.

And Priscotty has already realized success in the first few weeks of operations, Prisco said, with repeat customers continuing to use the service. He said that makes sense considering Albuquerque's urban sprawl that makes customers more likely to use delivery services, say, compared to more dense cities like Boston or New York.

Prisco, who first came up with the idea in 2021, had submitted an application for a license early last year. By August, he had received the license to operate and spent a few months building relationships and signing contracts with dispensaries in Albuquerque.

He said he chose New Mexico because of its equitable licensing model, which allows for people with not much liquid net worth to enter the industry. Add to that, he said, New Mexico's recreational market potential — with the state being one of just a handful that allow for cannabis delivery services.

Going forward, Prisco hopes the cannabis delivery service expands its presence in New Mexico with the onboarding of more dispensaries. And in 10 years? Hopefully a nationwide footprint.

"Our goal really is to take (this service) to Santa Fe, Las Cruces and other cities in New Mexico — and then eventually look to see how we can branch out and add value to other people across the U.S.," Prisco said. "We're looking at some partners that also own dispensaries in other places, not just in New Mexico."