Cal beats Chicago Bears, reclaims 'Go Bears' trademark

Sporting News
Yahoo7

The Cal Golden Bears are 2-0 against college football teams in 2017 — and 1-0 against the NFL's Chicago Bears.

As first reported Tuesday by SB Nation, Chicago's attempted use of the Twitter hashtag #GoBears — a phrase trademarked by Cal — has fallen through. Typing in said hashtag in Twitter would have added the Chicago logo to any tweet.

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That is, until Cal found about the potential trademark infringement.

The issue first arose on Wednesday, when the Bears announced their plans to use #GoBears throughout the season. It took Cal less than two hours to call them out, and now it appears the conflict has been resolved: Typing the hashtag no longer brings up the Bears' logo on Twitter.

Chicago won't have any luck trying to use the phrase "Bear down," either — that particular phrase is trademarked by Arizona.

So if we're counting correctly, the Pac-12 Conference is 2-0 against the Bears. Not too shabby.

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