Cal beats Chicago Bears, reclaims 'Go Bears' trademarkCal beats Chicago Bears, reclaims 'Go Bears' trademark
The Cal Golden Bears are 2-0 against college football teams in 2017 — and 1-0 against the NFL's Chicago Bears.
As first reported Tuesday by SB Nation, Chicago's attempted use of the Twitter hashtag #GoBears — a phrase trademarked by Cal — has fallen through. Typing in said hashtag in Twitter would have added the Chicago logo to any tweet.
That is, until Cal found about the potential trademark infringement.
The issue first arose on Wednesday, when the Bears announced their plans to use #GoBears throughout the season. It took Cal less than two hours to call them out, and now it appears the conflict has been resolved: Typing the hashtag no longer brings up the Bears' logo on Twitter.
Chicago won't have any luck trying to use the phrase "Bear down," either — that particular phrase is trademarked by Arizona.
So if we're counting correctly, the Pac-12 Conference is 2-0 against the Bears. Not too shabby.