Busch Beer targets NASCAR fans to design year-end trophy

Staff Report

In its first season back as sponsor of the Busch Pole Award, Busch Beer is looking to you — yes, you — for a bit of help.

The prestigious Busch Pole Award trophy, which goes to the driver with the most Busch Pole awards in 2018, is in the hands of fans this year. Busch Beer is asking NASCAR fans across the globe to help design the trophy, with the winning entry to serve as the actual final design one Monster Energy NASCAR Cup Series driver will lift above his head at season‘s end.

The winning fan also will receive a trip to NASCAR Champion‘s Week to present the winning design.

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“Busch Beer has returned to our roots with the addition of the Busch Pole Award in 2018,” Daniel Blake, Senior Director of U.S. Value Brands for Anheuser-Busch, said in a press release. “We started our involvement in NASCAR with the Busch Pole Award in 1978 and now we want to celebrate with our fans by asking them to design the year-end Busch Pole Award trophy. Not only do they get to design the Busch Pole Award, but we‘ll bring them to the 2018 NASCAR Champion‘s Week to present it to the driver with the most Busch Pole Awards of the season.

“We‘re excited to see the passion, creativity and enthusiasm race fans have as they design the Busch Pole Award trophy.”

Submissions must be made by Monday, May 28, so check out the official rules and step-by-step instructions at www.busch.com/polecontest.

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