Bulls' Zach LaVine signs with MTN DEW, takes on new NBA 2K22 role

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Zach LaVine signs with MTN DEW, takes on new NBA 2K22 role originally appeared on NBC Sports Chicago

On Friday, PepsiCo announced that MTN DEW has signed Chicago Bulls guard Zach LaVine to its national roster of athletes.

Not only does that news put LaVine in the company of other stars such as Zion Williamson and A'ja Wilson, it also includes a fun wrinkle in NBA 2K22, which hit shelves Sept. 10.

As part of his debut with MTN DEW, and an expanded partnership between MTN DEW and 2K, LaVine will appear in the newest edition of the video game as a "quest-giving" personality in The City, where players using PlayStation 5 and Xbox Series X|S consoles can engage in various minigames and off-the-court activities.

LaVine's specific role will feature him shepherding players through 3-point challenges and squaring off head-to-head with Williamson. Down the line, players may also be able to virtually sport LaVine-inspired merch. And the game will even give players the option to compete in the MTN DEW 3-Point Contest — which includes the DEW ZONE, a spot on the court 30 feet from the basket — alongside LaVine, Williamson and Wilson.

MTN Dew

First look at Zach LaVine in NBA 2K22

"MTN DEW has always been a brand that brings so much to hoops culture," LaVine said in a statement. "Their approach is to work with players who are super authentic and true to themselves – that's what attracted me to work with MTN DEW and I can't wait to show fans what I'm all about."

LaVine made his first All-Star game appearance during the 2020-21 season, and has participated in the MTN DEW-sponsored 3-point contest at All-Star weekend each of the last two years.

In both 2020 and 2021, LaVine was ousted in the first round, but his outside shooting proficiency is well-documented. Amid a career year in most every offensive category, LaVine shot 41.9 percent from 3-point range on 8.2 attempts per game in 2020-21, shattering the Bulls franchise record for 3-pointers in a season (which he already owned) with 200 long-range makes in 58 games.

Now, his ascension to star status is earning him recognition in both the physical and virtual world.

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