Budweiser celebrates Lionel Messi's 644th Barcelona goal by sending customized bottle to keepers he scored on

Chris Bumbaca, USA TODAY
·2 min read

Lionel Messi made history Tuesday with his 644th goal for Barcelona FC, as the tally moved him past Pelé on all-time list for most goals with a club.

To commemorate the occasion, Budweiser created a custom bottle for each of Messi's 644 goals — and sent them to the 160 goalkeepers Messi scored the goals against.

"In this game, no goal is easy," Messi says in a promotional video posted by Budweiser Football.

The bottles are adorned with the number and a logo of Messi from behind in a classic celebration pose.

Former Juventus and Italy goalkeeper Gianluigi Buffon posted an advertisement on Twitter of him posing with his two bottles, numbers 514 and 515.

Pelé set his record for the Brazilian club Santos between 1956-74.

Barcelona's Argentine forward Lionel Messi eyes the ball during the Spanish league football match between Real Valladolid FC and FC Barcelona on Dec. 22, 2020.
Barcelona's Argentine forward Lionel Messi eyes the ball during the Spanish league football match between Real Valladolid FC and FC Barcelona on Dec. 22, 2020.

This article originally appeared on USA TODAY: For Lionel Messi's 644th goal Budweiser sends custom bottle to keepers