The USC Trojans are entering a different era under Bronny James. They might not win 30 games or get a No. 2 seed in the 2024 NCAA Tournament. They might not make the Final Four. We will just have to wait and see how good this team will be. We don’t know if the Trojans will live up to the hype.
However, we do know that Bronny James will change at least one thing about USC men’s basketball: Lots of tickets will be sold to games at the Galen Center.
Myron Medcalf of ESPN noted how little demand USC basketball has generated over a larger period of time, despite a series of NCAA Tournament seasons under Andy Enfield:
“Despite a run of five NCAA tournament appearances over the past eight seasons, including an Elite Eight run in 2021, men’s basketball has rarely enjoyed sellout crowds,” Medcalf wrote. “The program averaged just 3,860 spectators at the 10,258-seat Galen Center during the 2021-22 season, per the most recently available data from the NCAA.”
Rest assured: That will all change dramatically. Consider this a central part of The Bronny Effect at USC basketball.