Brian Urlacher suing hair transplant group over blog post

Brian Urlacher is less follicly challenged than he used to be. (Getty)
Brian Urlacher is less follicly challenged than he used to be. (Getty)

Brian Urlacher was one of the most menacing football figures of his era, a steely middle linebacker for the Chicago Bears with a sleek bald head built for steamy Soldier Field footage on “NFL Films” clips.

Then one day in retirement he showed up looking like cul-de-sac dad in a button-up shirt with a full head of hair.

Where did that come from?

A hair transplant company, it turns out.

Urlacher signed an endorsement deal with Illinois-based clinic Restore in 2014 and has proudly repped the company since.

Urlacher suing hair transplant group

But it turns out a Florida medical group is also looking to cash in on Urlacher’s recent hair fame. And Urlacher is taking legal measures.

Urlacher is suing the Boca Raton-based Charles Medical Group for its attempt to “illegally steal and cash in on this success,” according to a lawsuit filed in Illinois on Monday obtained by The Chicago Tribune.

What happened to this guy? (Getty)
What happened to this guy? (Getty)

Suit: Doctor used Urlacher’s image without permission

The suit claims that a blog post written by Dr. Glenn Charles cited the popularity of a transplant procedure that “reached new heights recently when former All-Pro NFL linebacker Brian Urlacher revealed how he came by his full head of hair."

The post that has since been taken down used Urlacher’s name without his permission, according to the lawsuit.

Group claims blog post wasn’t an ad

Charles’ attorney Gary Ostrow told the Tribune on Thursday that the blog post was not part of an advertisement but was “purely informational.”

"Doctor Charles at no time took credit for the procedures elected by Urlacher, in fact to the contrary,” Ostrow wrote. “There is a link to an Esquire magazine article, reflecting the procedure being undertaken by the doctor who performed the advanced procedure on Urlacher.”

So basically, by labeling the post a “blog,” the doctor’s group is arguing that it can use anybody’s likeness to promote its service.

Urlacher is seeking at least $200,000 in damages, according to the report.

More from Yahoo Sports:

More from Yahoo Sports: