Bon Jovi to attend IndyCar’s Grand Prix of St. Petersburg

Jon Bon Jovi will joining the upcoming Firestone Grand Prix of St. Petersburg.

The Rock & Roll Hall of Famer will join three-time Grand Prix winner Helio Castroneves in the two-seater car that will help start the IndyCar Series’ season opener on March 10. His Sirius XM channel, Bon Jovi Radio, will be displayed on the side of Felix Rosenqvist’s No. 60 Meyer Shank Racing Honda at the 14-turn, 1.8-mile street course through downtown.

“SiriusXM has an amazing network of talent and it is so cool to get to collaborate with them for programs like this with Bon Jovi,” said team co-owner Jim Meyer said in a statement. “It’s best of both worlds for everyone, with these artists getting exposed to INDYCAR in a big way while also helping to raise the profile of these events with their fan bases. Not only that, but we have been able to adapt our liveries to showcase each of these artist’s own SiriusXM channels.

“Having Jon Bon Jovi here in St. Pete is great exposure for SiriusXM and for the series as well. We’re really hoping that this is just the start of what we can do with SiriusXM for this season.”

Another ’80s icon will also be part of the festivities for the event’s 20th consecutive running. Poison frontman Bret Michaels will be performing a concert at the track on Saturday, March 9.

Bon Jovi’s name will also be on the car for the $1 Million Challenge exhibition at The Thermal Club from March 22-24.