Bojangles’ ends sponsorship of Southern 500

Daniel McFadin
NBC Sports

The fast food chain Bojangles’ will no longer sponsor the Southern 500.

Bojangles’ has sponsored the event at Darlington Raceway since 2012.

Since 2015, the Southern 500 has been the site of NASCAR’s Throwback Weekend, with Cup and Xfinity Series teams fielding retro paint schemes celebrating the sport’s history.

DarlingtonRaceway.com
DarlingtonRaceway.com

“We’ve enjoyed a terrific relationship with Bojangles’ since 2012 and we look forward to their continued involvement in NASCAR for many years to come,” track president Kerry Tharp said in a statement. “Like Darlington, they are truly an authentic Southern brand.”

A logo for the race on Darlington’s website does not include a sponsor.

“Bojangles’ has enjoyed a long and successful partnership with the team at Darlington Raceway,” Bojangles’ said in a statement provided to NBC’s Myrtle Beach-affiliate WMBF. “While we will no longer be the title sponsor for the Southern 500, NASCAR remains an important part of our sports marketing strategy, and we look forward to announcing our plans for 2020 in the near future.”

The 2020 Southern 500 is scheduled for Sept. 6 on NBCSN.

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