NEW YORK – There are legendary stories from former junior players about young WTA Tour player Yulia Putintseva coming on court back in the day with a full two-liter bottle of Coke for her matches. Sadly, no visual evidence has emerged.
That's not the case with Gaël Monfils.
In the aftermath of his five-set loss to Roger Federer in the U.S. Open quarter-finals, it seems the flashy French player "took a meeting" with the beverage giant.
— Gael Monfils (@Gael_Monfils) September 8, 2014
An endorsement can't be far behind, can it?
He will, however, have to remember to turn the label around whenever there's a product-placement opportunity on court.
There likely is no scientific evidence to support the theory that a Coke will help in the middle of a long, tough tennis match. But when does that have anything to do with anything? They can spin it.
Monfils even toasted the crowd (more specifically, his agent) with a Coke (and a smile, presumably) during his win over No. 7 seed Grigor Dimitrov.
Asked about it at a press conference, Monfils had this to say:
"Well, sometime, you know, I just feel like I want a Coke, you know, and I drink a Coke."
Most of the time, life is pretty linear in La Monf' Land.
Coca-Cola France does have, deep in its archives going back to the 1920s, an advertising precedent for such a thing.
If Canadian Genie Bouchard can corner the Canadian Diet Coke endorsement market, without ever having been seen actually drinking one in public, this seems like a no-brainer.