Diergaarde Blijdorp, a zoo in Rotterdam, is Feyenoord's new shirt sponsor and to mark the new partnership, they produced an ad starring Netherlands great and current Feyenoord assistant manager Gio van Bronckhorst. Set to club anthem "You'll Never Walk Alone," the story begins with a young Gio getting a stuffed elephant at the zoo. The pair become inseparable until there is a horrific footballing accident one fateful day.
The tale has a happy ending though, with a grown van Bronckhorst and stuffed elephant reuniting and enjoying a series of delightful activities. It's worth watching.