Hefty Marseille striker Andre-Pierre Gignac is threatening legal action against Burger King over a newspaper ad poking fun at his weight. The fast food chain is taking a second crack at the French market and as part of their relaunch, they decided to use a twist on PSG fans' popular "a Big Mac for Gignac" chant.
So they swapped out the name of McDonald's burger for their own in an ad that appeared in Marseille newspapers.
On n'a jamais été bons sur les rimes. Notre truc, c'est le burger. pic.twitter.com/gUiuf71A9c— Burger King France (@BurgerKingFR) April 17, 2014
This reportedly upset Gignac (perhaps because they didn't actually give him any Whoppers), whose lawyer is now threatening legal action for unauthorized use and denigration of the striker's name. Gignac has scored 19 goals in all competitions this season and he's currently joint-third on the list of Ligue 1's top scorers. So if he is eating lots of burgers, it seems to be working for him.
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