Liverpool have announced a partnership with Dunkin Brands, parent company of Dunkin Donuts and Baskin-Robbins. Because when you think finely tuned professional athletes, you really should be thinking about doughnuts and ice cream.
From the PA:
"We're delighted to be joining forces with Dunkin' Brands, one of the world's most iconic names. Dunkin' Donuts will be our official coffee, tea and bakery provider and Baskin-Robbins will be our official ice cream provider, we welcome both to the LFC family," said Billy Hogan, Liverpool's chief commercial officer.
Like Liverpool's owners, Fenway Sports Group, Dunkin hails from Massachusetts. But aside from New England brand synergies, this should be seen as yet another front upon which Liverpool and Manchester United are doing battle.
Man United goalkeeper David De Gea began the doughnut wars when his endorsement/theft of a single Krispy Kreme doughnut went viral in 2011, now Dunkin strikes back by funneling cash into Man United's biggest rival. So where will this delicious arms race end? It's hard to say. But in related news, Anderson just demanded a transfer to Liverpool.
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