Before Tuesday’s 7-1 victory by Germany over Brazil in the first World Cup semifinal, you would have likely predicted it was going to be a low-scoring, physical game. As we found out, that wasn’t the case and it cost one bar in Ireland heavily.
Ahead of the match, the Roisin Dubh in Galway held a drink promotion offering 50 cents off pints of Brahma if Brazil scored and the same discount off Erdinger's if Germany found the back of the net. Eight goals later, pints of Brahma’s were going for €3.50, while most of the bar was enjoying Erdinger’s that dropped to the bargain price of 50 cents.
[Related: How Germany crushed Brazil]
Owner Gugai McNamara was certainly surprised at the result, but it turned into an enjoyable rest of the night.
“We were surprised by the reaction, but it created a bit of fun around the game,” he said.
“We do something similar for rugby games where we offer a discount on tries scored and it makes people more enthusiastic around the game.”
McNamara added that, while busy, none of the patrons chose to take advantage of the deep discount on Erdinger's and clean the bar out of their inventory for the night.
After taking the hit on Tuesday, the Roisin Dubh will be back at it again for Argentina vs. the Netherlands on Wednesday, as well as the World Cup Final on Sunday: