When the embarrassing chicken ad several Blackburn players were forced to make for club owners Venky's hit the Internet, everyone laughed. Many wondered how the players could let themselves be subjected to such degradation. Well, now one of them has bravely stepped forward and blown the whistle on the horrors they were subjected to.
Defender Michel Salgado revealed the truth to FourFourTwo (via Soccernet):
"When we found out that Blackburn's owners wanted ten of us to do an advert for Venky's, we didn't really know what to think. I had to pretend to love it but the truth is, one bite and my stomach was in knots!
"Over the years I've done lots of endorsements and adverts. If it's on behalf of the club you can't say no - contracts usually stipulate that you have to be available. And although it might look a bizarre advert from an English or Spanish point of view, it was for the Indian market, which means taking a different approach.
"I think it turned out as they wanted and I'm just glad I didn't have to sing. [...]
"We had to wait ages for them to prepare the food while the acting skills were bad and the jokes even worse. You try to put each other off and ruin takes and you're rolling about. I think I came off worst. I'm not a big fan of spices and sauces. Curry is not something that the Spanish are used to."
Despite those hardships, Salgado still thinks the comically bad end product was worth it.
"It was worth it. Everyone's talking about it so it worked. After all, you know what they say - there's no such thing as bad publicity."
That's true. But there are also such things as stomach-churning nausea and chicken induced night terrors.