On Tuesday, December 3, Adidas will unveil the Brazuca — the ball that will be used at next summer's World Cup. And to mark the occasion, they will gift every baby born that day in host nation Brazil with a free ball (as long as the newborn's parents visit a store in one of 12 host cities within four days with a birth certificate as proof).
From the AP:
The company says the giveaway is part of a marketing campaign based on the notion that every Brazilian is born with a soccer ball ''by its feet.''
The World Cup ball is called Brazuca, an informal word often used to describe national pride in the South American nation.
Adidas said Friday that parents of every baby born on the designated day will be entitled to redeem a ball Dec. 6 and 7 at sites in all 12 host cities. They will need to present the child's birth certificate.
It's an inspired promotion and it should bring the ball some initial goodwill after the disaster that was the 2010 World Cup ball, the Jabulani, which was criticized by everyone from the players forced to use it to NASA. For the sake of the Brazilian newborns who receive this as their first ball, we can only hope it will be better.
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