Given the long-standing success of using Che Guevara's face to sell T-shirts to the least rebellious of rebels, it's surprising that it's taken this long for a football club to hop on the Marxist money train and slap his famous visage on a kit. It's even more surprising that the club that finally used the Argentine born guerrilla leader to move polyester is a Brazilian third division side.
Madureira unveiled their maroon Che Guevara strip and Cuban flag styled goalkeeper kit as a novelty for their seven-a-side team to wear for the 50th anniversary of the club's tour of Cuba. They weren't intended to be worn by the club's first team, but they've sold so well that those plans have been amended.
Sales have rocketed from the usual 10 a month to more than 3000 in the weeks since it was launched.
"The factory can't keep up with demand," Madureira's president Elias Duba told Reuters.
"It's taken on a whole life of its own.
"I wasn't going to have the big team use them, but all the attention has convinced me otherwise."
The club chose to honour Che, the Argentine-born revolutionary who helped Fidel Castro to power in Cuba in 1959, after playing five games there in 1963. Che met the players at their hotel in Havana and was at the last game of their unbeaten tour, Duba said.
Look for Manchester United to unveil their Anarchy symbol third-kit soon.
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