While the likes of Arsenal reveal their new kits elaborate water projections over the River Thames, they keep things a little simpler in Blackburn.
On Monday, Rovers teased their new light-blue strip with a YouTube clip featuring a fan named Alan "Birdy" Birkbeck.
While Barry White plays in the background, we see Birdy having a shave, putting on a shirt and gathering a rose as he gets ready to leave his house to meet a female fan. It's all very sexy indeed.
However, Birdy decides to abandon his date and stop by the Blackburn club shop instead, where he picks up the new shirt.
Stop it, Birdy! You're getting us all hot!
Well, it seems the Venky's chicken commercial is no longer the strangest Blackburn video online...
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