Bayern Munich won five trophies in 2013 and are indisputably the best team in the world right now. As such, the laws of supply and demand dictate that they could charge whatever they want for people to come and see them. In all likelihood, if they tripled the prices at the Allianz Arena they would still sell out every game, even if their loyal working class supporters were out-priced.
But of course, German teams do not think like their money-hungry Premier League equivalents. For their forthcoming game at Arsenal's Emirates Stadium — where Manchester City fans famously protested against England's most expensive tickets — Bayern have made the decision to put €90,000 towards the cost of their fans' ticket allocation, reducing their cost by 42%.
The Guardian translates a club statement:
"[...] a large number of Bayern fans not only go to the big occasions, but also attend every away game: and this loyalty means attending a high number of games a great deal of the time, which makes a big dent in supporters' wallets.
"Bayern have therefore decided to subsidise the tickets for the away game at Arsenal with nearly €90,000. Thus meaning every Bayern fan who buys a ticket for the game on 19/02/2014 in London, will pay only €45 [$61] (instead of the regular €75 [$103]). This is intended to represent a small thank you for the great support of the followers in the past calendar year 2013."
This generous offer comes in spite of the fact that 18,000 supporters had already applied for the allocation of 2,974 tickets.
Of course, the German fans will still have to fork out for flights with expensive London airport taxes, costly London public transport and exorbitant accommodation prices, but the gesture perfectly encapsulates the idea that Bundesliga sides consider their fans to be cherished members, not customers.
To put it in perspective, the morning after West Ham were drubbed 6-0 by Manchester City in the League Cup semi-final, they put out a full-page newspaper advertisement stating that fans must pay £42 for the privilege of enduring the horror of the home leg. That's £5 more than the Bayern fans will be paying to see a Champions League Round of 16 tie between the world's best team and the Premier League leaders.
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