How much did Nike give Craig Sager to show off LeBron James' shoe before the gold medal game? That's the only thing I kept thinking as I watched Sager's "report" before the U.S.-Spain contest. In case you missed it, just before tip-off, NBC announcers Mike Breen and Doug Collins kicked it over to Sager for a sideline update. Instead of telling viewers about something worthwhile, Sager held up James' shoe explaining that it was it was a new Nike model and that LeBron was wearing it for the first time because it gave him some extra support. Out of all the things he could have told fans about before the Olympic Championship game, he decided to discuss King James' shoe selection. What?
I know I might be in the minority here but I think Sager usually does a good job. Unlike most sideline reporters, he actually asks legitimate questions, and gives viewers information that is pertinent to the game. That's why his decision to talk about the shoe seems so fishy to me. I am convinced Nike must have given him something to promote its new merchandise. If they didn't, then Sager's journalistic credibility takes a major hit in my eyes because his footwear "report" was pointless.
I guess when you wear stuff like this, having credibility isn't exactly high on the priority list.
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