Television writer Bill Brioux explained at TV Feeds My Family why Fox, who has Parkinson's disease, was perfect for the spot. It was filmed on the backyard rink at the Long Island home of NHL great Pat LaFontaine (what a view, eh):
"Bit ironic that such a Canadian moment be filmed in the U.S., at the home of one of the greatest American-born NHLers.
"Fact is -- despite his appearance on that overplayed B.C. tourism ad -- Long Island is near where Fox lives. At 48 (that '61' on his sweater reps the year he was born), he's been an American citizen for years. So really he's the perfect guy to set all this up and also to remind us that which ever nation wins Sunday, it's just a game. The victory for Fox is being able to lace up a pair of CCM Tacks, flip a puck on the ice and pick a corner, tremors be damned."