Lulea Hockeyförening (home to former NHLer Janne Niinimaa) plays in the highly-competitive Elitserien in Sweden, so it needs any advantage it can gain. According to this intro video for the 2011-12 season, their plan appears to include a roster populated by lycanthropes.
Check out this memorable teaser for Lulea that would make Rick Baker smile and/or ask for royalties (video starts around 12 seconds in):
For accuracy's sake, the Lulea mascot is a bear, and hence this is not a werewolf but a were-bear (but that's just splitting weres).
According to the video description, Lulea GM Peter Jidstrom said that a warning was affixed to the start of the intro to let fans know to look away if they frighten easy.
You'd figure with the fair features of the Swedes that the transformed animal would be a blonde, looking a bit like Joe Pavelski's playoff beard. Alas, that might have been just too frightening.
Well that video was rather awesome. But if the end of "Teen Wolf" taught us anything, it's that you don't need to wolf-out in order to win the big game. And also that, inexplicably, some high-school basketball leagues allow a romantic rival to stand under the backboard during climatic foul shots for dramatic effect. And that there are women in the world named Boof.
Kudos to Lulea for the coolest opening video of the season. We can only hope this leads to the inevitable "Thriller" group dance that we believe it could. Who is Sweden's answer to Vincent Price anyway?
s/t Aftonbladet, via Leahy.