Rockford IceHogs are doing Latino fiesta jerseys again, despite backlash (Photos)

Last season, the AHL Rockford Ice Hogs, an affiliate of the Chicago Blackhawks, held their first ‘Los IceHogs Night’ (i.e. ‘uno’) with amazing jerseys that looked like the carpet in a New Mexico rec room, Corona maracas giveaways and a special visit from Dora The Explorer.

Deadspin called it “racist” and NBC Latino called it a “major fail.”

Undaunted, Rockford is doing the promotion again this season on Nov. 8 against the Iowa Wild, the Minnesota Wild's affiliate. Here are last year’s sweaters (left) and this season’s model, on the right:

From Mike Peck, the IceHogs Director of Communications:

“I figured I'd share Los IceHogs Dos with you. I attached a couple images of the jersey and we are structuring the night around the music aspect of the Hispanic culture. We're going to have a band playing throughout the game and a Spanish speaking PA announcer among other things.

“Last year's event was such a success that we wanted to do this game again.”

Here’s another look at the new sweater, which this season has a mariachi band theme. True to form, they'll be playing while you're trying to enjoy your food:

Here's a closeup ... look, combination Los IceHogs and Movember Night!

And the back, which is sadly lacking in theming. THERE SHOULD BE A SOMBRERO THERE!

First off, we applaud the IceHogs for resisting the temptation of what we imagine were their other design concepts, including dressing the players like piñatas. Lord knows when your opponents are carrying sticks, not a good idea …

But overall, we're really, really happy to see Rockford ignore the backlash and forge ahead with this celebration of Hispanic heritage. The Spanish goal calls alone will be worth the price of admission.

However, we have to admit we're slightly more excited to hear what happens on the following night, Nov. 9: Yes, kids, it's Whoopee Cushion Night!