How #RoarBacon became hilarious rallying cry for St. Louis Blues

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This is a post about a rolling cry.

Sorry, that should read “a rallying cry.”

But then again, there’s probably no better way to descend into the greasy joy of #RoarBacon than with an auto-corrected opening.

The St. Louis Blues were trailing the Chicago Blackhawks on Wednesday night by three goals in the second period.

But then Alex Steen, Jay Bouwmeester and David Backes scored to knot the game at 5-5.

The St. Louis Blues posted a scoring update on their official Instagram account after the second period, celebrating the comeback.

The accompanying text read:

“Well that was something. #OurBlues roar bacon with three second-period goals to tie the game 5-5. #STLvsCHI”

Yes … “roar bacon” rather than “roar back.”


The mistake remains on that post, because it was immediately perfect in its imperfection. Blues fans seized on the goof as a hash-tagged rallying cry, especially after the Blues came back with a fourth straight goal to defeat the Blackhawks in overtime, 6-5.

Fans made #RoarBacon a trending topic in St. Louis. The @RoarBacon Twitter account began spreading the gospel of howling swine. Fans began taking photos with their bacon, roaring:

No less than two different #RoarBacon T-shirt designs were hitting the market. The Blues themselves wrote about the viral meme on their official site. And Fox Sports Midwest promised to create a new opening to their coverage with #RoarBacon.

The accidental creator of the rallying cry is Elise Butler, part of the Blues’ four-person digital team. She’s in her first season in St. Louis, after working for the AHL Chicago Wolves last season.

She posted the Instagram image, but didn’t immediately catch the autocorrect mistake.

“I don’t know if I forgot the ‘k’ in ‘back’ so it went to ‘bacon’ or if I just write about bacon too much that it just went there,” she said on Thursday.

Her and the social team saw a few tweets referencing the Blues and #RoarBacon, and weren’t sure what they were witnessing. Then they looked back at the Instagram and saw why it was happening.

The meme was out of the bag. There was not reason to edit it now.

“Luckily for us, the team finished the rally. If they had lost, I don’t think it would have gone anywhere,” she said.

Butler said one of her favorite Photoshops of the night was Vladimr Tarasenko celebrating his goal with a piece of bacon in his hand. “A lot of people were very creative,” she said.

And next … well, one assumes bacon on the ice at a home game.

Every once in a while, this happens in the NHL. Like when fans littered the ice with rubber rats after the Florida Panthers’ Scott Mellanby killed a real one with his stick in the locker room. Like the inexplicable tossing of waffles on the ice at Toronto Maple Leafs games. Like the hamburgers that hit the ice for Andrew Hammond last season for the Ottawa Senators. Heck there was even that time a fan threw a rubber snake on the ice in Glendale because Twitter told him to.

We asked Butler how she’ll feel when someone inevitably throws bacon on the ice at a Blues’ game. She said she’s already seen the wheels turning on social media for that very thing but wonders: “Single strip or a pack of bacon?”

Who knows if #RoarBacon will endure. Who knows if it’ll be the artery clogging beacon of hope that pushes the Blues to their first championship. All we know is that should that occur, the Stanley Cup filled to the brim with bacon in the winning locker room has to happen.

Say it once, say it loud: "ROAD BACON!"

Crap, that should be "ROAR BACON." Stupid lousy auto-correct ...


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Greg Wyshynski is a writer for Yahoo Sports. Contact him at or find him on Twitter. His book, TAKE YOUR EYE OFF THE PUCK, is available on Amazon and wherever books are sold.