Please do not watch the following commercial featuring New York Rangers goalie Henrik Lundqvist if you ever want to see a bottle of Head & Shoulders without your loins quivering.
Annnnnd … I’m pregnant now.
Lundqvist is part of a global marketing campaign by Head & Shoulders that’s featured some NHL stars, like Evgeni Malkin of the Pittsburgh Penguins in Russia. Geno goes shirtless; Lundqvist is not only shirted but wearing a jacket, too. Sorry, Hankies …
In this ad, Lundqvist plays the director of a shampoo commercial starring Sofi Fahrman, a famous fashion writer in Sweden who can’t quite get a handle on how to grab the Head & Shoulders. So Lundqvist comes out from behind the camera, takes the Head & Shoulders in his hand and shows her the way.
The way, of course, being a sensual hair swipe that would put that dude from One Direction to shame. You know, the British one.
Linus Hugosson, who hipped us to the new commercial, said that the campaign has been massively popular in Sweden.
Hopefully Lundqvist brings some product back to Manhattan so the Rangers can stop flaking in the Eastern Conference Playoffs …