Fan-made NHL ad campaign will give you the warm hockey fuzzies again

Alex is "a Chicago Blackhawks fan with a fetish for the Florida Panthers," which we believe is actually on Dale Tallon's business cards.

She's also a talented graphic designer, who created a "Because It's Hockey" campaign that played off the NHL's "Because It's The Cup" advertising blitz.

Check out the full set here

, and cleanse thyself of lockout malaise. If only the NHL was subversive enough to run a Pavel Datsyuk print ad that featured the Dallas Stars' Mooterus jerseys…

And, while you're at it, the Pucks and Pixels apparel shop, which is pretty awesome.

s/t reader Caroline Yin.