The Southern Professional Hockey League’s Columbus Cottonmouths wanted to create some level of buzz. They wanted to engage their fans. They wanted to sell tickets. So what better way to do it than with Social Media Night and selfie-related jerseys?
Check out the photos (above and below) emailed from the team in its Saturday game against the Pensacola Ice Flyers:
How did this happen? Apparently fans had been submitting selfies from October up until Jan. 1. They had taken pictures with the hashtag #snakeselfie from games off Instagram, Facebook and Twitter and the team picked them up that way.
Before the game, Cottonmouths goaltender (and Team Canada Women's Hockey star) Shannon Szabados tweeted out this photo:
Per the team’s release:
‘This is a great way to reach our existing fan base while also allowing them to become a part of this great game in a new and exciting way’ said Cottonmouths General Manager and Head Coach Jerome Bechard. ‘We were glad to have such a large number of submissions and hope that the fans enjoyed participating in the unique promotion.’
General manager and head coach? Sounds like the SPHL's Patrick Roy! Could you imagine if you're a member of the Ice Flyers and you get face planted by someone's face?
Jerseys were then auctioned off postgame. Interestingly, this is not exactly an original idea. The Tulsa Oilers of the Central Hockey League unleashed a selfie themed jerseys on Nov. 28. Oh well. Regardless, it’s quite fun in a social network type way.
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