Milwaukee Admirals Vice-President of Business Development Mike Wojciechowski isn’t nervous about Saturday night’s game against the Rockford Ice Hogs. He's not even nervous about the prostate exam he’s going to receive during the first period.
Yes, that’s right.
“This is my 34th season here and I can honestly tell you I don’t think I’ve ever watched a period of hockey in my shorts,” Wojciechowski said on Friday afternoon.
Wojciechowski is dropping trou all to raise awareness for men’s health issues.
The Admirals have held Movember-related promotions in the past, but no one’s had to drop their shorts during one. The team will hand out mustaches to fans on Saturday and hold a post-game photo session with players. Wojciechowski’s time to shine will come in the first period.
Once the first whistle after the 10-minute mark of the opening period is blown, Wojciechowski will get his prostate checked by Dr. Jeff Aldred, the team’s physician.
An early idea was to have Wojciechowski get the exam at center ice, but that was shot down rather quickly. Instead, he suggested doing it in his booth on the third level of the BMO Harris Bradley Center where he runs the game operations.
“We thought what could we do to take it to another level,” Wojciechowski said.
Andy Milovich, general manager of the Single-A Myrtle Beach Pelicans baseball team, underwent a prostate exam during the seventh inning stretch of a game last July, all while singing "Take Me Out To The Ballgame." Wojciechowski isn't planning to belt out any tunes while Dr. Aldred does his thing; he'll be too busy focusing on the exam as its shown on the arena jumbotron and live streamed through AHLLive.com.
Wojciechowski, along with a few of his relatives, have dealt with prostate issues in the past, so he considers this way of raising awareness for men's health issues “a win.”
“These days it’s awfully difficult not to know somebody [who’s dealt with cancer]. It’s so prevalent,” he said. “We all know someone, or know someone who knows someone that’s had some significant prostate issues.
“If we can educate one guy to get them out there and get checked for prostate or other male health issues, then we’ve done our job.”
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