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When the NHL opens it's voting for the All-Star Game every year, so to opens the marketing campaigns by individual teams encouraging their fanbase to vote their boys into the mid-season classic.
Fan voting has gone on for the All-Star Game since 1986 and since then, the end results have always been debated. With teams starting their own campaigns to get their guys into one of the two lineups, the complaining will continue.
We're peered through some of the individual team and fan campaign videos for next months All-Star Game in Ottawa and picked out our favorites.
Here are the 7 best 2012 NHL All-Star Player Campaigns ...
7. Mark Streit, John Tavares, Michael Grabner - New York IslandersA video or other embedded content has been hidden. Click here to view it.
The soundtrack reminds us of the end of "Inception" when the van takes about 25 minutes to plunge into the river which, oddly enough, was the way the Islanders' season was heading up until last week.
6. Martin St. Louis, Vincent Lecavalier, Steven Stamkos - Tampa Bay LightningA video or other embedded content has been hidden. Click here to view it.
"Most of us here were born in America. We take this country for granted. But not hockey players like Vincent Lecavalier, Martin St. Louis and Steven Stamkos. While the rest of us are drinking ourself stupid, they're scoring the goals that help the Lightning win. They're making the plays that entertain us every night. They're helping to train our future Lightning and taking hits in the process. These people are the glue that hold together our team. If we don't pass Propositions 4, 26 and 91, we'll be losing some of the truest Lightning of all. When you go to the polls, please vote "yes" on Propositions 4, 26, 91."
5. Aaron Rome - Vancouver Canucks