Marshawn Lynch's relationship with Skittles began some 15 years ago, and a new online advertisement released by the candy company reveals the love affair knows no bounds.
"When Marshawn was 12 or 13, we’d go to his games and I’d always have little candies in my purse,” Lynch’s mama explained. "Before the game, I would say, 'Here Marshawn, come and get you power pellets.'
"I would give him a handful of Skittles and say, ‘Eat ’em up, baby. They’re going to make you run fast and they’re going to make you play good.'"
The legend of Lynch's Skittles addiction only furthers his status as the NFL's most enigmatic player. While he tasted the rainbow throughout high school and college, his sweet tooth earned national notoriety when cameras caught him munching a package on the sidelines after a touchdown.
The rabid Seahawks fan base followed Lynch's cue, showering the four-time Pro Bowler with Skittles each time he reached paydirt at CenturyLink Field. He even earned a $10,000 fine a few years back for wearing Skittles-themed cleats. You get the feeling Lynch legitimately thinks they're "power pellets."
Prior to the Super Bowl, Skittles made Lynch's endorsement official, signing him to a deal that included a $10,000 donation to his Fam 1st Family Foundation for the touchdown he scored against the Broncos. He then returned the favor, showering Seattle fans with Skittles during the Super Bowl victory parade.
In the weeks before his first full season as the official Skittles spokesperson, Lynch has apparently incorporated the candy into his training regimen, if the company's ad campaign is to be believed. The 5-foot-11, 215-pound running back even deadlifts what appears to be a lifetime's supply of colorful candy.
“Skittles and I are getting ready for all that action, boss,” Lynch said in an official press release.
Because nothing completes a training diet quite like sugar, corn syrup and hydrogenated palm kernel oil. More like Sweet Mode.