Seattle Seahawks running back Marshawn Lynch is associated with two things – Beast Mode and Skittles.
Lynch will finally earn a paycheck for his addiction to the colorful candy.
According to ESPN.com, Lynch signed an endorsement deal with Skittles. In addition, Skittles will reportedly donate $10,000 to Lynch’s Fam 1st Family Foundation every time he scores a touchdown against the Denver Broncos in Super Bowl XLVIII on Sunday.
Skittles has also made limited-edition packages of a "Seattle Mix," a bag which will contain only blue and green colors, that will be distributed this week.
Lynch is following in the footsteps of Baltimore Ravens quarterback Joe Flacco, who signed a gummy-bear endorsement deal prior to last year’s Super Bowl.
The endorsement deal stems from Lynch’s love of Skittles. Sehawks fans give Lynch “rainbow showers” by throwing Skittles at him after he scores. After Delaware North, the food vendor at Seattle's CenturyLink Field, learned about Lynch’s addiction to Skittles, the company began selling a "Beast Mode" Burger, which includes a side of the candy.
Lynch now has a sweet deal for a sweet tooth.
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