NFL commissioner Roger Goodell has been accused of turning the NFL into the "No Fun League," but Wednesday, he took a bold step to fight back against that label. He's not only allowing players to tweet during the Pro Bowl ‒ he's setting up computer stations on the sidelines to help them do so.
Which is exactly how a man who is no fun would combat allegations that he is no fun.
The NFL policy for real games is that players are banished from Twitter 90 minutes before a game starts, all the way until all the postgame interviews are conducted. For this Sunday's Pro Bowl, it's a Twitter free-for-all. Players still can't have their mobile devices on the sidelines, but again, the league will be setting up "computer stations."
Forgive my skepticism, but I don't see this one-game policy generating too much of interest. The best-case scenario here is that cameras catch Ben Roethlisberger logging on to Adult Friend Finder between quarters.
Seriously, what's anyone going to tell us? About all the interesting things that happen at the Pro Bowl? We'll have some guys reacting to plays, complimenting other players, maybe shouting out some fans, I don't know. It could be a big day for people who dream of someone famous retweeting them.
But I don't see any interesting tweets coming, because there's not going to be anything interesting happening. The most honest tweets of the day would be things like, "@Jones_Drew32:I'm bored," or "@ClayMatthews52: This game cannot end soon enough."
This feels a lot like your old man refuting claims that he's no fun by proceeding to show you how he used to do the Watusi with your mom. The Pro Bowl is still the Pro Bowl, whether anyone's tweeting about it or not. And NFL players might be the only ones.