The NFL prefers the present tense

Last year's big NFL marketing slogan was "Who Wants It More?" You might not remember this, and you wouldn't be alone. I do remember it, however, and I'm always going to, mainly because, during Super Bowl week, it was plastered all over the city of Phoenix like cheap tattoos on a biker's wife.

The NFL's got a new slogan for '08, though. Here it is. Brace yourself:


The Beatles aren't going to like this.

I don't think it's fair, either. What if you're a fan of a team like the Raiders or the Dolphins? Exactly what does "now" present to you that's so damn appealing? Save yourself the heartache, people of Oakland and Miami. You go right ahead and believe in yesterday. Now will bring you nothing but misery.

All kidding and Raider-mocking aside, though, it's a fine slogan. I dig it. Truthfully, though, I don't know why the NFL spends any time on things like this. We're all addicts and the NFL is our crack, and we're going to be addicted to their product if the slogan is "Believe in Now," "Who Wants it More?" or "Gertrude is not a very popular name for newborn girls in 2008."

NFL Comes Up With New Marketing Campaign For 2008 Season / Awful Announcing
NFL’s platform for this season: ‘Believe In Now’ / Sports Business Journal